lipsonline

GTM all tags setup part 1-scroll-button click-element read- 18th march

section read continued-url tracking-thank you form and popup form submission-google analytics custom dimension and conversion tracking18th march

google ads conversion tracking through gtm- 18th march

CRO- Just uno- 13th feb

CRO- Just Uno- live chat-whatsapp chat-15th feb

CRO- Dynamic content personalisation-16th feb

email-marketing-part 1-seninblue-20th feb

email marketing automation part 2 - sendin blue birthday automation, website activity automation: 21st feb

email marketing automation part 3-sendinblue: email acitivity - 21st feb

SEO- on page basics and fundamental (Important)- 24th feb - understanding page intent - orphan and wired pages

SEO- page template-content structure- 27th Feb

SEO content strategy- curation- recreation-part 2 28th feb

seo implementation-keyword reasearch -2nd march

seo implementation-page title-meta description- 2nd march

seo on page implementation- part 1- 3rd march

seo-onpage-implementation-recap 6th march

seo on page page load time 6th march

seo-robotstxt file-6th march

seo-canonical tag - 6th march

multilingual-multiregional- seo-9th march

seo off page fundamentals- 10th march

seo off page- part 2- 14th march

google searchg console installation- 15th march

google search console - interpretation- 15th march

seo audit 16th march

seo- schema data highlighter tool 16th march

paid advertisement fundamental terminologies

Fundamental Understanding of Discount, Cashback,Wallet,Loyalty Points,Coupons, Addon Products, Third Party Subsidisation as means to increase CRO (Important) 20th march

google ads introduction- mcc - account understanding-21st march

google ads -keywords and ad copy 23rd March

google ads bidding strategy-24th march

google ads- ad scheduling- 27th march

google ads campaign creation- using keyword planner- 27th march

google ad campaign creation steps-28th march

multiple campaign copy- 31st march

google ads-campaign strategy-account strategy-multiple campaigns 31st march

google ads bulk editing 3rd april

bulk editing-age-gender-ad copies in multiple adgroups 4th april

dynamic keuyword insertion- countdown ads 6th april

understanding impression share metrics-keyword bid automation 10th april

creating A-B testing in google adwords campaigns- 12th april

url treacking understanding part 1 - 13th april

Ulr tracking- Part 2 - 14th april (very important)

caputring data from url in forms- 14th april

dynamic search ad creation 17th april

display ads- keyword targeting-placement targeting-17th april

display ads-part 1- 19th april

remarketring -concept-19th april

display ads -custom segment-19th april

remarketing list creation - 20th april

remarketing-bid strategy- 21st april

video campaigns- 21st april

RLSA(remarketing list for search ads)- 24th april

RLSA- campaign implementation 24th april

search campaign- exactly clicked keywords and negative keyword addition 24th april

conversion tracking setup- 25th april

Understanding Marketing Funnel Fundamentals-27th

Marketing Funnel more explained-28th april

fb-page setup-settings-chat messenger 28th april

fb ads bid strategy -2nd may -20023

fb ads bid strategy- part 2 - 4th may

download- fb ads bid strategy (xl file)- 2nd may 2023

bid control and understanding cost per result - facebook strategy 5th may

facebook bidding strategy explained 5th may

facebook ads - part 1 (location) 5th may

facebook ads- targeting part 1- 8th may

facebook ads- narrow down targeting- 8th may

facebook ads- audience targeting and custom audience-9th may

facebook ads- custom audience- remarketing list creation- 11th may

fb ads-automation for ad copies-scheduling of campaigns- 12th may

fb ads conversion tracking setup - 12th may

fb ads -audience-consolidated at strategy 12th may

fb ads- placement and device targeting strategy 12th may

Facebook lead generation campgain creation and enquirey form creation 15th may

fb lead form-high intent and high volume 16th may

fb leads- where to check 16th may

facebook ads- important metrics and data and programmatic (automation) concepts 16th may

facebook ads url tracking - 18th may

lin kedin and facebook business manager-23rd may

facebook business manager-23rd may

youtube part 25th may

youtube - part 2 --25th may

youtube channel- content ready for organic ranking 26th may

social media content strategy-buyer persona template- content calender 30th may

social media monitoring-and management-zoho social-31st may

zoho social-content management-content creation-chatgpt-canva-lumen5-content recreation

Create New Facebook Business Manager- Why Facebook Business Manager is important- Content Curation tools - Zoho Social Searcher 31st may

canva image creation-1st june

lumen 5 video creation tool -social searcher (social monitoring tool) 1st june

social media assignment- 2nd june

Ideas to create ad copy- facebook ads manager (assignment solving tips )

organic marketing-5th june

adnetworks basic-display ads- adserver 10th june

organic traffic strategy- microinfluencer 8th june

facebook open graph 8th juune

adnetworks-adense understanding and adserver introduction 8th june

adserver implementation 9th june

adserver part 2 -12th june

wordpress introduction and setup- 13th june

wordpress page design using elementor- copying from other sites- 14th june

wordpress page design - elementor-margin padding duplicate 15th june

wordpress elementor- part 2 15th june

elementor page design-responsive design-fixed elements 16th june

elementor page design-using inbuilt tempaltes- 26th june

web page creation through elementor templates

wp forms-creation part 1- 27th june

understanding url tracking part 1- 28th june

understanding url tracking-part 2- 28th june

wp-forms-url data capturing part 1- 28th june

wordpress-forms-part2-30th june

cro-dynamic content personalisation tool for website- ifso- 3rd july

CRO tool- Justuno - 4th july

google tag manager setup- ga4 setup -6th july

google tag manager and ga4 common errors-7th july

google tag manager concept 7th july

url data capturing in GTM and GA4-7th july

gtm popup form submission tracking 10th july

google tag manager- thankyou page tracking - section read tracking-button click tracking - 11th july

gtm-scroll depth tracking 13th july

gtm-click to call button tracking-whatsapp click tracking- 14th july

gtm-whatsapp click tracking 14th july

GA4 custom fields creation , metrics and dimension creation-18th July

google analytics-dimensions and metrics-19th july

SEO- on page basics and fundamental (Important)- 24th feb - understanding page intent - orphan and wired pages-20th july

SEO- page template-content structure- 21st

content reation- seo- 24th july

seo page-keyword research -title- description-url setting 25th july

seo on page implementation- heading tags 27th july

seo image tag optimisation 28th july

seo on page internal anchor tag optimisation 28th july

seo internal tag optimisation 28th july

seo-template-robots-txt-noindex- 31st july

multilingual-multiregional- seo-1st aug

seo off page fundamentals- 2nd aug

seo off page- part 2- 3rd aug

seo off page-competitor backlinks check 4th aug

google searchg console installation- 7th aug

email-marketing-part 1-seninblue- 8th aug

google search console - interpretation- 9th aug

email marketing automation part 2 - sendin blue birthday automation, website activity automation: -10th aug

email marketing automation part 3-sendinblue: email acitivity - 11th aug-14th-15th aug

digital marketing funnel fundamentals- part 1 17th aug

Fundamental Understanding of Discount, Cashback,Wallet,Loyalty Points,Coupons, Addon Products, Third Party Subsidisation as means to increase CRO (Important) 18th aug

google ads account creation-mcc setup-21st aug

Adwords keyword strategy and ad copy explanation-22nd August

google-ads-understanding budget-24th august

google ads-scheduling and bid adjustments

google ads-search campaign- bidding concept explained (very important)- 24th august

Adwords campgain creation steps till ad copy creation - 25th August

google ads campaign optimisation-bid adjustments-device, gender-demographics-quality score optimisation- Dynamic keyword insertions , different ad copy for different ad groups-28th aug

creating bulk campaigns and renaming them- 29th aug

multiple campaign copy-29th aug

google ads bulk editing 31st aug

bulk editing-age-gender-ad copies in multiple adgroups - 31st aug

google ads impression share metrics-important- 1st sept

google ads automation concept explained (important)-1st sept

google ads automation concept explained (important)-1st sept

google ads url tracking- 5th sept

google ads- Dynamic search ads 6th sept

google ads- A/B testing 6th sept

google ads-search campaign data analysis- what to track- 6th sept

Display Ads - Horizontal And Vertical Website - Placement and Placement + Keywords

Remarketing Campgain - List creation -campgain creation -13th september

google display ads- recap all concepts- custom segment( important)12th sept

google display ads - bidding and ad copy concept - 12th sept

display ads - device targeting (mobile app exclusion) 12th sept

remarketing list from MCC-12th sept

audience optimisation (important) 12th sept

RLSA-14th sept

15th sept - live assingment creation part 1

youtube video ads-20th sept

conversion tracking setup- 20th sept

discovery ads

Understanding Marketing Funnel Fundamentals-26th sept

faceboook business page settings-messenger automation for facebook and insta business-28th sept

facebook ads manager fundamentals-part 1- 29th sept

facebook ads-objectives-and goal optimisation concept and bid strategy (important) 29th sept

facebook ads bid strategy part 2- 3rd oct

facebook ads bid strategy part 3- bid control and cost per result goal 3rd oct

fb ads-budgeting and location explained- 4th oct

fb ads targeting-audience-narrow down-4th oct

fb ads understanding targeting and multiple placements-5th oct

facebook ads remarketring- 9th oct

faceboook ads-targeting summary-10th oct

facebook ads lead form and bulk editing-10th oct

fb ads-remarketing and conversion tracking pixel-12th oct

fb ads- ad scheduling through automation rules-12th oct

fb ads-conversions tracking setup and event creation

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fb ads url tracking-13th oct

fb ads reports and data-13th oct

fb ads understanding budget at campaign level and adset level-17th oct

fb ads automation understanding (improtant) 17th oct

fb ads A/B testing concept and strategy-17th oct

facebook business manager for business- 17th oct

social media marketing-content curation and social media management- zoho social-19th oct

social media content curation-zoho social and recreation- 20th oct

linkedin ads part 1- objectives, targeting-23rd oct

linkedin ads lead generation form targeting 26th oct

linkedin ads remarketing setup and list creation 26th oct

linkedin ads-data analysis- 27th oct

hashtag marketing-organic ways-27th oct

youtube part 1 30th may

youtube - part 2 30th oct

influencer marketing-organic marketing 31st oct

email-marketing-part 1-seninblue-2nd nov

email marketing automation part 2 - sendin blue birthday automation, website activity automation: 3rd -7th nov

email marketing automation part 3-sendinblue: email acitivity - 3rd nov

wordpress page design using elementor- copying from other sites- 14th and 16th november

wordpress page design - elementor-margin padding 16th november

wordpresss-forms-data capturing from url-data parsing to url from forms-17th nov

excel using chatgpt-url tracking template-concatinate and search function 21st nov

CRO-how tools work-setting up popups on justuno(important)- 23rd nov

dynamic content personalization (important)- 24th nov

woocommerce setup and product addition-27th november

google tag manager and google analytics setup-28th nov

google analytics and google tag manager-metrics-dimensions-fundamentals- 29th nov

gtm-ga4 linking 30th nov

ga4-tag setup- enabling data capturing from url-30th nov

online batch - 1st dec

GTM- button click tracking 7th dec

gtm-scroll depth tracking -4th dec

GTM button click tracking - click to call button tracking 11th dec

whatsapp click to call tracking 12th dec

form submission tracking in GTM - 13th dec

google ads conversion tracking in gtm- 13th dec

GTM- Video view -pop up form , thank you page , buttonclick -14th dec

gtm-data layer variables and custom events-15th dec

ecommerce tracking in gtm 18th dec

google tag manager content grouping-19th dec

google analytics data - 19th dec

seo- how search engine works- important- 21st dec

seo concept orhpan page and content strategy 22nd dec

seo on page part 1 seo page creation 26th dec

seo on page implementation keyword research title tags and heading tags -28th dec

seo-image tag optimisation internal anchor tag -29th dec

seo on page 2nd jan

seo off page fundamentals- 4th jan

seo off page-competitor backlinks check 8th jan

google search console installation- 9th jan

google search console - interpretation- 10th jan

seo audit and xml sitemap 11th jan

seo for ecommerce - 12th jan

ga4 reports 16th jan

wordpress menu themes 15th jan

marketing funnel 2- 19th jan

google ads account creation-23rd jan

google ads keywords concept-25th jan

google ads keyword planner 25th jan

google ads ad copy creation -bulk ad copy pasting and quality score- 30th jan

google ads ad copy

google ads optimisation strategy-adcopy-location-schedule-age-gender-bid adjustment 1st feb

negative keywords- 2nd feb

impression share metrics-2nd feb (important)

create duplicate campaigns-copy and paste 2nd feb

dynamic search ad- 5th feb

google ads conversion tracking setup- 6th feb

google ads url tracking setup (important)-8th feb.mp4

google ads-experiment creation (AB testing)-9th feb

adwords start to end - 12th feb

google ads bulk editing-15th feb

understanding targeting -keyword-placement-custom intent in Display and video campaign 16th feb

display ad campaign creation- complete start to end- 19th feb

video ads -complete--keyword-placemtn-custom intent-remarketing-20th feb

RLSA- important-20th feb.mp4

google ads excluding low quality traffic from search campaigns.mp4

adserver concepts And understanding of programmatic-21st feb

adserver part 2- setting up operations- 22nd feb.mp4

adserver part 2- 23rd feb

fb ads manager-part 1-objectives-budget-location-27th feb

facebook ads-remarketing-audience targeting-placement-lead form 1st march.mp4

facebook ads-bidding strategy and objectives-important-4th march

fb-ads-understanding facebook metrics-5th march

facebook start to end -bulk editting -6th march

canva-editing for videos creation-8th march

facebook ads-automation rules-8th march (important)

url tracking facebook 11th march

fb and instagram-messenger automation-12th march

facebook ads remarketing-A-B testing-14th feb

facebook audience insights-14th march

zoho social -social media management and content curation-social searcher-14th march

social media content curation-15th march

youtube -18th March

wprdpress intro-elementor setup- 21st march

linkedin-19th march

wordpress-introduction and login-22nd march(2024)

wordpress elements-understanding-22nd march

wordpress page design-copying design--responsvoe design-22nd march

wordpress page design-copy from other website-responsive design-setting global colour and typography-26th march.mp4

wordpress-website forms-part1- 28th march

wordptress forms -data from url-wpforms-1st april

elementor forms concept of hidden fields-data from and to url- 1st april

how digital marketing tools work-3rd april(important)

CRO-conversion rate optimisation tool-ifso- 3rd april

CRO-how tools work-setting up popups on justuno(important)

CRO- Just uno- 4th april

zohho sales IQ - live chat on website - 5th april

google tag manager setup and introduction-google analytics setup-8th april

ga4 gtm setup- april-scrol depth tag- from other batch april.mp4

google tag manager-variable-events-parameters-data -dimension and metrics---important- 10th april

digital marketing strategy-special session-9th april.mp4

data capturing from url-12th april

google tag manager-scroll tracking-element read tracking-15th april

form submission tracking in GTM - 15th april

gtm-scroll depth tracking -15th april

button click tracking-by click url -17th april.mp4

button click tracking through element click and device tracking-explanation and setup-18th april

button click tracking through element click and device tracking-explanation and setup-implementation by students-18th april

seo on page- understand strategy- how google works-indexing-intent pages-important(22nd march).mp4

seo on page-orphan and wired pages concept- content ideas and creation-23rd april

seo page creation-part1 25th april.mp4

seo how to prepare content from other websites and rewrite it-26th april.mp4

seo keyword difficulty and title and url structure- 30th april.mp4

seo url rewriting and redirection and meta description- 1st May.mp4

seo on page- page heading h1 -h2-h3-h4 -h5 --1st may.mp4

seo keyword research-2nd may.mp4

seo on page implementation-2nd may.mp4

seo offline : link building

seo off page strategy-8th may.mp4

email marketing automation part-1 13th may.mp4

email marketing part 1-13th may.mp4

email marketing-part 2 campaign sending-14th may

email marketing automation-16th may.mp4

marketing automation concept- 17th may-website based automation.mp4

google ads intro and account setup-setup starts after 30 mins of video-23rd may

understanding google ads manager account and fundamentals of cpc-cpm-impression-clicks-25th may

cpc-cpm-calculation-google ads keyword match types-27th May

google ads understanding ad copy-27th may

marketing funnel fundamentals- part 1- 30th may

marketing funnel fundamentals-part 2-understanding discount-cashback-loyalty-30th may.mp4

google ads -start to end till ad copy 3st May

search campaign creation steps-ad copy creation- scheduling and bid adjsutments-3rd June.mp4

understanding concept of bid adjustment for device,age,gender and demographcis exclusions-6th june

understanding concept of quality score-ad rank-adcopy editing-6th june

quality score-bidstrategy(important)-experiment creation(important)-7th june

understanding all important data and metrics for automation- impression share metrics(important)-10th june

google ads-automation creation-and understanding metrics-11th june

dynamic search ads -creation and logic -how it works-13th june

dynamic search ads creation steps-quick view-13th june

dynamic search ads-why -when-13th june

Bulk Editting google ads-14th June

google ads url tracking part 1-18th june

google ads url tracking part 2

google ads url tracking part 3-18th june

google ads -how to optimise campaigns-data analysis and metrics (important)-19th june

display ads -targeting strategy -20th june

Video ads targeting strategy-20th june

remarketing concept-for display and video and search-21st june

understanding remarketing list for search ads 21st june

excluding remarketing list from search campaigns-21st june

Conversion Tracking ----24th June

video ads

fb page settings-content management-automating chats and messages on fb and insta- 26th june

understanding paid ads terminology- facebook ads manager-26th june

facebook ads-bidding strategy-28th june

facebook ads-bidding-1st july

facebook ads-targeting(understanding)-audience-use of meta.ai- 1st july

audience targeting-narrow audience-remarketing list-2nd july

Ai image generation for social media -4th july

understanding wudience targeting -different types- 4th july (known and unknow audience--data targeting)

custom audience-remarketing-data-lookalike audience- 4th july

setting up A/B test in fab ads- 9th july

creating duplicate ad sets-9th july

understanding budgeting concept at campaign and adset- what to create campaign or adset- 9th juy

creating duplicate adsets and duplicate vs A/B test understanding-9th july

facebook ads-understanding data terms (important)-11th july

fb ads automation(programmatic)- part 1( 11th july)

facebook concept fo programmatic ads-automation-12th july

remarketing-setup-lookalike-audience-custom conversion-15th july

fb-custom conversions-business manager-16th july

fb-ads-url-tracking-18th july

facebook and instagram-automation-18th july

linkedin ads understanding -target audience-23rd july

linkedin understanding-basic terminologies of paid ads understanding-22nd july

linkedin ads-target audience-23rd july

linkedin sales navigator-(from sunday batch)

linkedin audience targeting-adformats-objective-26th

linkedin- forms and lead generation- remarketing-29 th july

social media monitoring-content-curation-30th july

content-identification-curation-creation-video(lumen 5, invideo)-1st aug

influencer marketing tool-track and identify influencer-2nd aug

text to audio-mixing video and audio files in canva-2nd august

youtube-part 1 - channel fundamentals-identify video topics -5th aug

Youtube video optimisation- 6th august

Google My Business -8th Aug

digital marketing funnel-calculation-9th august

organic marketing concept-20th aug

campaign analysis-20th aug

web page design-saving template-copy-duplicate-responsive design-fix element-click to call-click to whatsapp-26th august

whatsapp click to chat with url tracking-28th aug

how to pass url parametrs from one page to other-creating form for website-28th august

capturing data from url in forms-generating submission id and redirecting thank you page(important)-30th august

canva text to voice adding to video( for reference)

youtube video optimisation-title-description-timestamp-other settings

website form essentials-2nd sept

understanding how all dm tools work-(important)-2nd sept

just uno popup tool(multiple conditions)- cro- 3rd sept

justuno-popup-conditions-implementation-different types-5th sept

sharing-every skill learnt and every tools in linkedin for personal branding-6th sept

dynamic content personalisation- ifso plugin- 6th sept

ifso dynamic content personalisation-understanding all rules-9th sept

zoho sales iq-setup and live chat and call integration-11th sept

how to download page from one wordpress to add to other wordpress-12th sept

Understanding live chat - triggers -12th sept

setting up chatbot in zoho - 12th sept

creating zobot for website-13th sept

Going live with zobot- 13th sept

understanding data-dimensions-metrics-setup gtm and ga4-18th sept

tag manager setup and analytics setup recap-19th sept

understanding tag manager events-parameters-variables-builtin variables-trigger- last 20 minutes implementing button click-19th sept

GTM tags-button click-click to call-click to whatsapp-video view-scroll-element read-url data capturing-20th sept

testing all tags-20th sept

gtm-lead form capturing-23rd sept

creating blog post content and implementing on website- 30th sept

blog design-styling-1st oct

understanding how search engine works- seo part 1

how search engine works-intent based pages (important)-3rd oct

SEO fundamentals recap-orphan and wired pages-content structure-4th oct

creating content and adding content to page-4th oct

keyword research-on page seo-page title-7th oct

seo implementation-onpage-url-heading tags(important)-8th oct

on page seo implementation-image tags-anchor tags-robots-canonical-10th oct

google analytics session-9th oct

country pages for seo- 16th oct

competitor marketing strategy-seo off page fundamentals- 16th oct

seo off page- 15th oct

seo off page-competitor marketing strategy-backlink checker without tool-17th oct

google search console-17th oct

google adsense-21st oct

understanding the concept of media buying- RTB 18th oct

why adserver is needed-revive adserver-21st oct

revive adserver- part 1-advertiser settings- 21st oct

adserver-operation-22nd oct

understanding-how google dv360 works-logic-24th oct

understanding concept of adexchange-bidding-25th oct

Creating Ad server Account On Ad butler (Ad server) Understanding How Ad servers Work - Display Ads- Part 1

who needs adserver - how to manage ads through Ad Butler ( As a publisher) and ( As an Advertiser)- Display Ads Part 2

seo audit-page speed insights 5th- nov

google ads account creation- 6th nov

google ads multiple accounts-mcc accounts-campaign settings-location-7th nov

google ads-keyword types-ad copy-8th nov

google ads search campaign creation-keywordplanner-ad groups-matyctypes-bidding-11th nov

google ads-campaign creation steps-campaign optimization steps-12th nov

search campaign creation-recap start to end 14th nov

impression share metrics-important -14th nov

quality score optimisation-15th nov

negative keyword addition for optimisation-15th nov

Dynamic search ads-important -15th nov

search campaign dsa for blogs,a/b test ,negative keywords, display ads introduction-bidding-targeting-keyword-placement-18th nov

display ads targeting-keywords-placement-custome intent-custom segment(important)-19th nov

display ad mobile app exclusion-20th nov

remarketing list creationand setup-using in display and search campaigns-20th november

google ads url tracking-25th nov

creating multiple campaigns-25th nov-part 1

Bulk editing -multiple campaign at a time-25th nov

google ads automation-programmatic -25th nov

buyer persona creation using chatgpt and meta ai

cpc,cpm,impression-funnel calculation and understanding-29th nov

funnel calculation assignment done-2nd dec

facebook page creation-settings-facebook messenger automation-2nd dec

facebook and instagram messenger automation-4th dec

meta ads targeting-5th dec

facebook ads-targeting-filtering-understanding-audienceplus-remarketing audience-9th dec

meta ads- custom audience- remarketing-customer list (important)-10th dec

canva-image and video creation-from other batch

fb ads multiple audience creation-multiple-adset creation -duplciate and edit-12th dec

fb ads scheduling through automation-instant lead forms -13th dec

fb ads understanding campaign objectives and performance goals-16th dec

facebook ads understanding bidding-18th dec

facebook pixel setup for remarketing

facebook ads understanding important metrics-automation setting-programmatic-19th dec

setting up facebook conversion tracking-20th dec

Setting url tracking in facebook website traffic campaigns-20th december

youtube eligibility-topic research-vidiq-23 dec

video creation - content generation-merlin ai-creation -lumen5-ttsmaker-heygen-24th dec

linkedin ads targeting-audience-remarketing-adformats-2nd jan

linkedin insights and data -3rd jan 2024

data fundamentals-analysis using AI tools(good)- 6th jan 2025

social media management-monitoring-content curation-zoho social-socialsearcher-8th jan

google my business-9th jan 2025

url tracking concept- 9th jan

webpage layout design using AI tools-13th jan 2025

understanding cms system-16th jan

creating webpage using elementor- 16th jan

copying font and style from other site -16th jan

layout- design -structure-style-font-colours-duplicate elements in elementor-17th jan

worspress page design-20th jan