Google Adwords-Start To End- LIPS Students

Course curriculum

1. google ads assignment
2. google ads assignment-download
3. Download Display ad Creative
4. assignment-search campaign creation-experiment creation-automation setup-27th sept
5. assignment-display campaign creation-27th sept
6. assignment-dsa campaign creation 27th sept
7. assignment-url tracking-negative keywords-billing and payment-
1. Understanding Impressions, CTR, Clicks, Conversions, CPC, CPM, CPA
2. Download Marketing Funnel example
3. Understanding Marketing Funnel Fundamentals
4. Marketing Funnel more explained
5. Marketing Funnel Assignment
6. Digital marketing funnel assignment solution
7. DigitalMarketing Funnel conversion rate optimisation calculation (important)
8. Fundamental Understanding of Discount, Cashback,Wallet,Loyalty Points,Coupons, Addon Products, Third Party Subsidisation as means to increase CRO (Important)
1. Google ads-understanding-where-why-part1.a
2. Google-ads-account-creation-and-MCC-account-creation
3. Google-ads-account-creation-and-mcc-account-creation part
4. Why single business might need more than one Google Ads account within MCC
1. Google ads Search Campaign structurestrategy and implementation (important)
2. Google Ads Search Campaign Settings And Bidding Strategy
3. google ads search campaign settings and understanding-sept 2022
4. google ads search campaign creation steps using keyword planner sept 2022
5. google ads bid adjustment for schedule, device , audience sept 2022
6. google search -creating duplicate campaigns bulk editing location, device, age, gender and ad copy sept 2022
7. google ads-ab testing -experiement creation october 2022
1. Using excel sheets in google ads and customising landing pages for keywords- Improving Quality Score
2. google ads quality score understanding sept 2022
1. Identifying Google trends and keyword planner to identify suitable time and location for your Search campaigns
1. SIS - Understanding Impression share metrics
2. Understanding Impression Share Metrics - Fundamental
3. Google Ads Search Understanding All Search Impression share metrics , Click share and ideal CTR
4. Google Ads search Campaign - Data Metrics-Understanding Impression share Metrics
5. Impression share metrics real data and understanding
6. Understanding Google Search Campaign Data-search term report, negative keywords, auction insights, Ad extensions data
7. Interpreting Google Ads search campaign Data And implementing changes (Important)
1. Detailed Understanding Of Google Ads Automation Bidding ( very important)
2. Google Search Ads-Creating Automation Rule on ad copies -Pause , Enable -One time, weekly, daily specific days
1. conversion tracking setup-website and call - october 2022
1. Dynamic - Search Ads Creation-why-How to use it for Blogs- old interface but good to watch for understanding Dynamic search ads strategy. For implementation watch other video
2. DSA Campaign And url tracking
1. Google ads Display Ads- Understanding Website Types, Targeting-Placement-Keywords-Topics
2. Google Display Ads Fundamentals Targeting- Placement-Keyword
3. Google Display Ads- Custom Intent ( Important)
4. Things To Be Careful In Display Ads- Mobile App Exclusion
5. Display Ads -Targeting placements, Keywords And Custom Intent targeting
6. Google Dsiplay Ads -Understanding and Interpreting Data
1. Display Ads Remarketing Explained from Scratch
2. Remarketing Logic And Campaign Explained
3. Google ads Remarketing List Creation, upload data, custom combination audience
4. Google Ads Remarketing Campaign Creation and Remarketing Search Campaign RLSA- (very important)
5. remarketing disply campaign data metrics
6. Remarketing setup and list creation
7. Remarketing assignment
8. Remarketing Assignment solved
9. Google ads Display Ads Targeting-custom-intent-remarketing
1. Youtube ads-fundamentals and targeting
2. youtube custom intent campaign analysis and Display ads-custom-intent-Mobile Application Exclusions
3. Creating Experiments in Video campaigns
4. Data Analysis Display Campaign and Youtube Campaign
5. Youtube Ads Remarketing
1. Understanding Url Tracking Parameters Part 2
2. Understanding Url Tracking Parameters Part 1
3. Google Ads Url Tracking Set Up
4. Url Tracking In Google Adwords
1. Part 1-campaign and account structure logic for water purifier
2. Part 2-adwords for water purifier essentials and setup day one activity
3. Part 3 -campaign creation for water purifier -keyword planner and keywords
4. Part 4-optimisation adwords quality score for water purifier
5. Part 5-optimisation adwords quality score, RLSA Strategy for water purifier
6. Part 6-DSA for water purifier
7. Part 7- Display campaign -custom intent , remarketing and video remarketing and targeting for Water purifier
1. Solution Google Ads Assignment-Search Ads, Experiments, Automation Rules-Dynamic Search Ads- Display Ads-Custom Intent Campaign-Url Tracking. google ads campaign-live-campaign-creation-search-dsiplay-dsa-step by step
1. Real Estate search campaign strategy

About this course

$140.00
74 lessons
39 hours of video content

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Course curriculum

Live Campaign Creation assignment- sep 2023

Understanding Digital Marketing Funnel- CPC, CPM, CPA, CTR, Impressions

Google Ads Account Setup

Google Ads Search Campaign Creation

Google Ads search Campaign- Quality Score Optimisation

Google Search Ads Planning And Forecasting

Google Ads Search Campaign Optimisation And Data

Google Ads Search Campaign - Automation

Google ads Conversion Tracking setup october 2022

Google Ads Search- Dynamic Search Ads

Google Ads Display Campaign

Remarketing

Google Ads- Video Campaign Creation And Understanding

Google ads URL tracking set up And Understanding

Start To End Adwords Strategy For A Water Purifier Company

Assignment And Solution-Google ads Live campaign Creation- Search Campaign-Display Custom Intent Campaign-Dynamic Search Ads Setup- Setting up URL Tracking

Real Estate Search Campaign Strategy

About this course