Course curriculum

  • 1

    Live Campaign Creation assignment- sep 2023

    • google ads assignment

    • google ads assignment-download

    • Download Display ad Creative

    • assignment-search campaign creation-experiment creation-automation setup-27th sept

    • assignment-display campaign creation-27th sept

    • assignment-dsa campaign creation 27th sept

    • assignment-url tracking-negative keywords-billing and payment-

  • 2

    Understanding Digital Marketing Funnel- CPC, CPM, CPA, CTR, Impressions

    • Understanding Impressions, CTR, Clicks, Conversions, CPC, CPM, CPA

    • Download Marketing Funnel example

    • Understanding Marketing Funnel Fundamentals

    • Marketing Funnel more explained

    • Marketing Funnel Assignment

    • Digital marketing funnel assignment solution

    • DigitalMarketing Funnel conversion rate optimisation calculation (important)

    • Fundamental Understanding of Discount, Cashback,Wallet,Loyalty Points,Coupons, Addon Products, Third Party Subsidisation as means to increase CRO (Important)

  • 3

    Google Ads Account Setup

    • Google ads-understanding-where-why-part1.a

    • Google-ads-account-creation-and-MCC-account-creation

    • Google-ads-account-creation-and-mcc-account-creation part

    • Why single business might need more than one Google Ads account within MCC

  • 4

    Google Ads Search Campaign Creation

    • Google ads Search Campaign structurestrategy and implementation (important)

    • Google Ads Search Campaign Settings And Bidding Strategy

    • google ads search campaign settings and understanding-sept 2022

    • google ads search campaign creation steps using keyword planner sept 2022

    • google ads bid adjustment for schedule, device , audience sept 2022

    • google search -creating duplicate campaigns bulk editing location, device, age, gender and ad copy sept 2022

    • google ads-ab testing -experiement creation october 2022

  • 5

    Google Ads search Campaign- Quality Score Optimisation

    • Using excel sheets in google ads and customising landing pages for keywords- Improving Quality Score

    • google ads quality score understanding sept 2022

  • 6

    Google Search Ads Planning And Forecasting

    • Identifying Google trends and keyword planner to identify suitable time and location for your Search campaigns

  • 7

    Google Ads Search Campaign Optimisation And Data

    • SIS - Understanding Impression share metrics

    • Understanding Impression Share Metrics - Fundamental

    • Google Ads Search Understanding All Search Impression share metrics , Click share and ideal CTR

    • Google Ads search Campaign - Data Metrics-Understanding Impression share Metrics

    • Impression share metrics real data and understanding

    • Understanding Google Search Campaign Data-search term report, negative keywords, auction insights, Ad extensions data

    • Interpreting Google Ads search campaign Data And implementing changes (Important)

  • 8

    Google Ads Search Campaign - Automation

    • Detailed Understanding Of Google Ads Automation Bidding ( very important)

    • Google Search Ads-Creating Automation Rule on ad copies -Pause , Enable -One time, weekly, daily specific days

  • 9

    Google ads Conversion Tracking setup october 2022

    • conversion tracking setup-website and call - october 2022

  • 10

    Google Ads Search- Dynamic Search Ads

    • Dynamic - Search Ads Creation-why-How to use it for Blogs- old interface but good to watch for understanding Dynamic search ads strategy. For implementation watch other video

    • DSA Campaign And url tracking

  • 11

    Google Ads Display Campaign

    • Google ads Display Ads- Understanding Website Types, Targeting-Placement-Keywords-Topics

    • Google Display Ads Fundamentals Targeting- Placement-Keyword

    • Google Display Ads- Custom Intent ( Important)

    • Things To Be Careful In Display Ads- Mobile App Exclusion

    • Display Ads -Targeting placements, Keywords And Custom Intent targeting

    • Google Dsiplay Ads -Understanding and Interpreting Data

  • 12

    Remarketing

    • Display Ads Remarketing Explained from Scratch

    • Remarketing Logic And Campaign Explained

    • Google ads Remarketing List Creation, upload data, custom combination audience

    • Google Ads Remarketing Campaign Creation and Remarketing Search Campaign RLSA- (very important)

    • remarketing disply campaign data metrics

    • Remarketing setup and list creation

    • Remarketing assignment

    • Remarketing Assignment solved

    • Google ads Display Ads Targeting-custom-intent-remarketing

  • 13

    Google Ads- Video Campaign Creation And Understanding

    • Youtube ads-fundamentals and targeting

    • youtube custom intent campaign analysis and Display ads-custom-intent-Mobile Application Exclusions

    • Creating Experiments in Video campaigns

    • Data Analysis Display Campaign and Youtube Campaign

    • Youtube Ads Remarketing

  • 14

    Google ads URL tracking set up And Understanding

    • Understanding Url Tracking Parameters Part 2

    • Understanding Url Tracking Parameters Part 1

    • Google Ads Url Tracking Set Up

    • Url Tracking In Google Adwords

  • 15

    Start To End Adwords Strategy For A Water Purifier Company

    • Part 1-campaign and account structure logic for water purifier

    • Part 2-adwords for water purifier essentials and setup day one activity

    • Part 3 -campaign creation for water purifier -keyword planner and keywords

    • Part 4-optimisation adwords quality score for water purifier

    • Part 5-optimisation adwords quality score, RLSA Strategy for water purifier

    • Part 6-DSA for water purifier

    • Part 7- Display campaign -custom intent , remarketing and video remarketing and targeting for Water purifier

  • 16

    Assignment And Solution-Google ads Live campaign Creation- Search Campaign-Display Custom Intent Campaign-Dynamic Search Ads Setup- Setting up URL Tracking

    • Solution Google Ads Assignment-Search Ads, Experiments, Automation Rules-Dynamic Search Ads- Display Ads-Custom Intent Campaign-Url Tracking. google ads campaign-live-campaign-creation-search-dsiplay-dsa-step by step

  • 17

    Real Estate Search Campaign Strategy

    • Real Estate search campaign strategy

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