Course curriculum
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1
Live Campaign Creation assignment- sep 2023
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google ads assignment
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google ads assignment-download
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Download Display ad Creative
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assignment-search campaign creation-experiment creation-automation setup-27th sept
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assignment-display campaign creation-27th sept
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assignment-dsa campaign creation 27th sept
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assignment-url tracking-negative keywords-billing and payment-
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2
Understanding Digital Marketing Funnel- CPC, CPM, CPA, CTR, Impressions
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Understanding Impressions, CTR, Clicks, Conversions, CPC, CPM, CPA
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Download Marketing Funnel example
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Understanding Marketing Funnel Fundamentals
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Marketing Funnel more explained
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Marketing Funnel Assignment
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Digital marketing funnel assignment solution
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DigitalMarketing Funnel conversion rate optimisation calculation (important)
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Fundamental Understanding of Discount, Cashback,Wallet,Loyalty Points,Coupons, Addon Products, Third Party Subsidisation as means to increase CRO (Important)
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3
Google Ads Account Setup
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Google ads-understanding-where-why-part1.a
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Google-ads-account-creation-and-MCC-account-creation
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Google-ads-account-creation-and-mcc-account-creation part
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Why single business might need more than one Google Ads account within MCC
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4
Google Ads Search Campaign Creation
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Google ads Search Campaign structurestrategy and implementation (important)
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Google Ads Search Campaign Settings And Bidding Strategy
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google ads search campaign settings and understanding-sept 2022
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google ads search campaign creation steps using keyword planner sept 2022
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google ads bid adjustment for schedule, device , audience sept 2022
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google search -creating duplicate campaigns bulk editing location, device, age, gender and ad copy sept 2022
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google ads-ab testing -experiement creation october 2022
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5
Google Ads search Campaign- Quality Score Optimisation
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Using excel sheets in google ads and customising landing pages for keywords- Improving Quality Score
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google ads quality score understanding sept 2022
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6
Google Search Ads Planning And Forecasting
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Identifying Google trends and keyword planner to identify suitable time and location for your Search campaigns
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7
Google Ads Search Campaign Optimisation And Data
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SIS - Understanding Impression share metrics
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Understanding Impression Share Metrics - Fundamental
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Google Ads Search Understanding All Search Impression share metrics , Click share and ideal CTR
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Google Ads search Campaign - Data Metrics-Understanding Impression share Metrics
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Impression share metrics real data and understanding
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Understanding Google Search Campaign Data-search term report, negative keywords, auction insights, Ad extensions data
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Interpreting Google Ads search campaign Data And implementing changes (Important)
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8
Google Ads Search Campaign - Automation
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Detailed Understanding Of Google Ads Automation Bidding ( very important)
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Google Search Ads-Creating Automation Rule on ad copies -Pause , Enable -One time, weekly, daily specific days
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9
Google ads Conversion Tracking setup october 2022
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conversion tracking setup-website and call - october 2022
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10
Google Ads Search- Dynamic Search Ads
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Dynamic - Search Ads Creation-why-How to use it for Blogs- old interface but good to watch for understanding Dynamic search ads strategy. For implementation watch other video
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DSA Campaign And url tracking
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11
Google Ads Display Campaign
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Google ads Display Ads- Understanding Website Types, Targeting-Placement-Keywords-Topics
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Google Display Ads Fundamentals Targeting- Placement-Keyword
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Google Display Ads- Custom Intent ( Important)
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Things To Be Careful In Display Ads- Mobile App Exclusion
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Display Ads -Targeting placements, Keywords And Custom Intent targeting
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Google Dsiplay Ads -Understanding and Interpreting Data
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12
Remarketing
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Display Ads Remarketing Explained from Scratch
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Remarketing Logic And Campaign Explained
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Google ads Remarketing List Creation, upload data, custom combination audience
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Google Ads Remarketing Campaign Creation and Remarketing Search Campaign RLSA- (very important)
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remarketing disply campaign data metrics
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Remarketing setup and list creation
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Remarketing assignment
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Remarketing Assignment solved
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Google ads Display Ads Targeting-custom-intent-remarketing
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13
Google Ads- Video Campaign Creation And Understanding
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Youtube ads-fundamentals and targeting
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youtube custom intent campaign analysis and Display ads-custom-intent-Mobile Application Exclusions
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Creating Experiments in Video campaigns
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Data Analysis Display Campaign and Youtube Campaign
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Youtube Ads Remarketing
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14
Google ads URL tracking set up And Understanding
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Understanding Url Tracking Parameters Part 2
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Understanding Url Tracking Parameters Part 1
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Google Ads Url Tracking Set Up
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Url Tracking In Google Adwords
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15
Start To End Adwords Strategy For A Water Purifier Company
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Part 1-campaign and account structure logic for water purifier
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Part 2-adwords for water purifier essentials and setup day one activity
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Part 3 -campaign creation for water purifier -keyword planner and keywords
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Part 4-optimisation adwords quality score for water purifier
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Part 5-optimisation adwords quality score, RLSA Strategy for water purifier
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Part 6-DSA for water purifier
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Part 7- Display campaign -custom intent , remarketing and video remarketing and targeting for Water purifier
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16
Assignment And Solution-Google ads Live campaign Creation- Search Campaign-Display Custom Intent Campaign-Dynamic Search Ads Setup- Setting up URL Tracking
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Solution Google Ads Assignment-Search Ads, Experiments, Automation Rules-Dynamic Search Ads- Display Ads-Custom Intent Campaign-Url Tracking. google ads campaign-live-campaign-creation-search-dsiplay-dsa-step by step
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17
Real Estate Search Campaign Strategy
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Real Estate search campaign strategy
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