Course curriculum

  • 1

    Facebook Ads Paid Campaign

    • Facebook- Practise campaign assignment 2023

    • facebook page settings and messenger jan 2023

    • facebook-campaign-creation-step-by-step - jan 2023- ab testing and rules

    • Download Facebook Bid strategies- November 2022 (latest)

    • Facebook Paid campaign Targeting- Part 1 (March 22)

    • Facebook remarketing setup part 1 - (march 22)

    • Facebook Remarketing part 1-2022

    • Facebook Remarketing Part 2 - Data Targeting

    • Facebook remarketing part3- website traffic- pixel setup -strategy and list creation

    • Fcebook-lead-generation campaign creation strategy and implementation. Example Restaurant

    • facebook targeting part 6- targeting video watch users, lead form engaged users

    • facebook lookalike audience Creation

    • Facebook Remarketing Part 2

    • Facebook Ads - Important Data and Metrics (2023)

    • Facebook - Custom conversion setup (2023)

    • url-tracking-parameter-concept-explained (2023)

    • facebook-ads-url-tracking (2023)
  • 2

    Facebook Paid Campaign Various Objectives Explained

    • facebook Bid startegies 2022
  • 3

    Digital Marketing Fundamentals- Funnel Basics

    • Understanding Marketing Funnel Fundamentals- Session 1

    • Marketing Funnel more explained

    • Marketing Funnel Assignment

    • Digital marketing funnel assignment

    • DigitalMarketing Funnel conversion rate optimisation calculation (important)
  • 4

    Why To Create Facebook Business Manager

    • Why Facebook Busines Manager- Connecting Pages and Ad accounts in Business Manager & Adding People (old interface)

    • Understanding why Business Manager -Adding Facebook Business Pages and Ad accounts to Business Manager and adding people to business manager and setting roles.

    • Facebook Business Manager Creation and linking- Existing Pages and Ad accounts or creating new within Business Manager
  • 5

    Creating Buyer Persona To strategise facebook ads targeting and messaging

    • Buyer persona creation template

    • Buyer persona creation, Analysing competitor pages extended understanding of Buyer personas and their audience analysis , Generating Ideas for ads copy message
  • 6

    Facebook Automation In Paid Campaigns

    • facebook-automation-rules-Part 1- (remarketing campaigns)

    • Facebook Automation Part 2-How to use automation and important metrices for Automation

    • Facebook Automation Part 3-setting multiple rules
  • 7

    Creating Buyer Persona And Social Media Content Strategy

    • buyer-persona-social-media-content-strategy
  • 8

    Organic Ways To Add Traffic Through Social Media- Viral Content-Contests-Influencer Marketing

    • Organic Ways To Add Traffic Through Social Media

    • organic ways to increase traffic
  • 9

    URL tracking for social links

    • Copy of facebook-ads-url-tracking (2023)
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